Case study · Tourism
From Instagram DMs to a real booking flow
Haiti With Lens — Small-group tours of Haiti's Great South
The situation
Trips to Jacmel, Les Cayes and Île-à-Vache were sold entirely in DMs. Travellers abroad asked the same five questions and half of them never got an answer in time.
What we built
- Itinerary pages with dates, prices, and what's included
- Enquiry-to-booking flow with deposits
- English-first copy aimed at diaspora and international travellers
The result
23 bookings a month, with enquiry response time down from days to the same afternoon.
“The site answers the questions we used to answer one by one, all day.”