TeardownsStartups2026-07-287 min
We tore down 5 startup landing pages. All 5 hid the one thing buyers came for.
Pricing below the fold, no proof above it, and a demo button that asks for a phone number.
Insights
Not a blog. A proof library.
Two posts a month, three pillars, every one ending in something you can use whether or not you hire us.
TeardownsNon-profits2026-07-218 min
Six non-profit websites, one donation flow that worked
Where donors drop off: unclear amounts, no recurring option, and forms that break on mobile data.
PlaybooksDiaspora businesses2026-07-1411 min
How to take card payments from diaspora customers
Stripe, MonCash and NatCash side by side: fees, settlement times, and what breaks.
PlaybooksService businesses2026-07-079 min
The quote request page that beats a phone number
What cleaning, transport and trades businesses should ask before a customer hits send.
PlaybooksNon-profits2026-06-306 min
A program page parents can register on in under two minutes
Dates, cost, eligibility, and an open/closed status — the four fields that end the phone calls.
ReceiptsStartups2026-06-165 min
We moved the founder section above pricing. Conversions rose 22%.
Two weeks, 214 conversions per variant. Here's the raw data.
PlaybooksLocal businesses2026-06-0213 min
MonCash integration explained, without the sales pitch
What the API does, what it doesn't, and the three failure modes nobody documents.
ReceiptsEveryone2026-05-196 min
Cutting 380KB off our homepage took the bounce rate down 11 points
Fonts, images, and the JavaScript we deleted instead of optimising.
ReceiptsTourism & travel2026-05-057 min
Answering five questions on the page took bookings from 6 to 23 a month
The exact FAQ block we shipped for a tour operator, and what each line replaced.
Before you read another one