Teardowns2026-07-287 min
We tore down 5 hotel websites in Cap-Haïtien. All 5 lost the same customer.
Every one of them buried the booking path below three screens of photos.
Insights
Not a blog. A proof library.
Two posts a month, three pillars, every one ending in something you can use whether or not you hire us.
Playbooks2026-07-1411 min
How to take card payments from diaspora customers
Stripe, MonCash and NatCash side by side: fees, settlement times, and what breaks.
Playbooks2026-06-309 min
What a hotel website in Haiti actually needs
Nine elements, ranked by how much revenue each one moves.
Receipts2026-06-165 min
We moved the founder section above pricing. Conversions rose 22%.
Two weeks, 214 conversions per variant. Here's the raw data.
Playbooks2026-06-0213 min
MonCash integration explained, without the sales pitch
What the API does, what it doesn't, and the three failure modes nobody documents.
Receipts2026-05-196 min
Cutting 380KB off our homepage took the bounce rate down 11 points
Fonts, images, and the JavaScript we deleted instead of optimising.
Before you read another one